{"id":9086,"date":"2023-08-16T14:21:27","date_gmt":"2023-08-16T14:21:27","guid":{"rendered":"http:\/\/dialtous.com\/?p=9086"},"modified":"2023-08-16T14:21:27","modified_gmt":"2023-08-16T14:21:27","slug":"marketing-myopia-la-gi","status":"publish","type":"post","link":"https:\/\/dialtous.com\/marketing-myopia-la-gi\/","title":{"rendered":"Marketing Myopia (Ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn) – Nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a c\u00e1c \u201c\u00f4ng l\u1edbn\u201d m\u1ed9t th\u1eddi Kodak, Nokia,…"},"content":{"rendered":"

T\u00ecm hi\u1ec3u v\u1ec1 Marketing Myopia<\/h2>\n

B\u1ea1n \u0111\u00e3 t\u1eebng nghe m\u1ed9t founder n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1edbi \u0111\u00f4i m\u1eaft s\u00e1ng ch\u00f3i, \u0111\u1ea7y t\u00ecnh y\u00eau v\u00e0 t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u00f4ng \u0111\u00fac h\u00e0o h\u1ee9ng. H\u1ecd t\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n con c\u1ee7a m\u00ecnh m\u00e0 qu\u00ean m\u1ea5t kh\u00e1ch h\u00e0ng ngh\u0129 g\u00ec v\u00e0 c\u1ea3m nh\u1eadn ra sao. M\u1ed9t khi kh\u00e1ch h\u00e0ng quay l\u01b0ng, h\u1ecd t\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi “S\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i t\u1ed1t \u0111\u1ebfn v\u1eady, t\u1ea1i sao l\u1ea1i ch\u1ecdn \u0111\u1ed1i th\u1ee7?”. \u0110\u00e2y ch\u00ednh l\u00e0 c\u0103n b\u1ec7nh Marketing Myopia. H\u00f4m nay, Ori Agency s\u1ebd gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 c\u0103n b\u1ec7nh nguy hi\u1ec3m n\u00e0y v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p \u0111\u1ec3 tr\u00e1nh r\u01a1i v\u00e0o n\u00f3.<\/p>\n

I. Marketing Myopia – Ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn l\u00e0 g\u00ec?<\/strong><\/h2>\n

Marketing Myopia, hay c\u00f2n g\u1ecdi l\u00e0 Ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn, l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c Gi\u00e1o s\u01b0 Theodore Levitt c\u1ee7a Harvard Business School \u0111\u01b0a ra v\u00e0o n\u0103m 1960. Theo \u00f4ng, Marketing Myopia l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c c\u00f4ng ty khi h\u1ecd t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n m\u00e0 qu\u00ean \u0111i m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n. Kh\u00e1i ni\u1ec7m n\u00e0y c\u0169ng ch\u1ec9 ra sai l\u1ea7m nghi\u00eam tr\u1ecdng c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u khi h\u1ecd ch\u1ec9 t\u1eadp trung \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ch\u00ednh m\u00ecnh thay v\u00ec th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Ch\u1eb3ng h\u1ea1n, kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n m\u1ed9t chi\u1ebfc qu\u1ea1t c\u00f3 kh\u1ea3 n\u0103ng phun s\u01b0\u01a1ng, \u0111i\u1ec1u h\u00f2a kh\u00f4ng kh\u00ed hay t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh t\u1ed1c \u0111\u1ed9, h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n c\u1ea7n s\u1ef1 m\u00e1t m\u1ebb.<\/p>\n

II. T\u00e1c \u0111\u1ed9ng c\u1ee7a Ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/h2>\n

Ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn s\u1ebd g\u00e2y ra nhi\u1ec1u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a m\u1ed9t c\u00f4ng ty. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng h\u1eadu qu\u1ea3 c\u1ee7a c\u0103n b\u1ec7nh n\u00e0y:<\/p>\n

– T\u1ef7 l\u1ec7 thu h\u1ed3i v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI) s\u1ebd gi\u1ea3m: Ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c ti\u1ebfp th\u1ecb, d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 kh\u00f4ng nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\n

– B\u1ecf l\u1ee1 c\u01a1 h\u1ed9i: Kh\u00f4ng th\u1ea5u hi\u1ec3u nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ki\u1ebfm l\u1ee3i nhu\u1eadn v\u00e0 th\u1ecb ph\u1ea7n. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u cao.<\/p>\n

– D\u1ec5 b\u1ecb “\u0111\u00e0o th\u1ea3i” tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i trong ng\u00e0nh: Th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 thay \u0111\u1ed5i nhanh ch\u00f3ng do s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 v\u00e0 thay \u0111\u1ed5i s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu b\u1ea1n kh\u00f4ng b\u1eaft k\u1ecbp xu h\u01b0\u1edbng, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean l\u1ed7i th\u1eddi v\u00e0 b\u1ecb lo\u1ea1i b\u1ecf kh\u1ecfi th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– Ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng k\u00e9m: Nh\u1eefng h\u1eadu qu\u1ea3 tr\u00ean c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i ho\u1eb7c th\u1eadm ch\u00ed d\u1eabn \u0111\u1ebfn ph\u00e1 s\u1ea3n.<\/p>\n

III. Nguy\u00ean nh\u00e2n khi\u1ebfn c\u00f4ng ty r\u01a1i v\u00e0o c\u1ea3nh Ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn<\/strong><\/h2>\n

R\u01a1i v\u00e0o c\u1ea3nh ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn d\u1ec5 d\u00e0ng h\u01a1n ch\u00fang ta ngh\u0129. C\u00f3 3 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n m\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u1ea7n ch\u00fa \u00fd khi b\u1eaft \u0111\u1ea7u kinh doanh, \u0111\u00f3 l\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a c\u00f4ng ty, s\u1ea3n ph\u1ea9m v\u00e0 nhu c\u1ea7u c\u1ea5p thi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ecf qua b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o trong s\u1ed1 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn d\u1eabn \u0111\u1ebfn c\u0103n b\u1ec7nh n\u00e0y:<\/p>\n

– Thi\u1ebfu m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/strong>: Ngo\u00e0i nh\u1eefng l\u1ee3i \u00edch ng\u1eafn h\u1ea1n, m\u1ed9t c\u00f4ng ty c\u1ea7n \u0111\u1eb7t ra m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.<\/p>\n

– S\u1ef1 ki\u00eau ng\u1ea1o v\u00e0 b\u1ea3o th\u1ee7<\/strong>: Tin v\u00e0o t\u00ednh \u01b0u vi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p b\u1ecf l\u1ee1 kh\u1ea3 n\u0103ng c\u1ea1nh tranh. H\u1ecd kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch c\u1ea3i ti\u1ebfn ho\u1eb7c thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– \u00c1p l\u1ef1c t\u1eeb c\u1ed5 \u0111\u00f4ng<\/strong>: C\u1ed5 \u0111\u00f4ng c\u00f3 th\u1ec3 y\u00eau c\u1ea7u l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 cao ngay l\u1eadp t\u1ee9c. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u00e1p l\u1ef1c cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 khi\u1ebfn h\u1ecd \u01b0u ti\u00ean l\u1ee3i \u00edch ng\u1eafn h\u1ea1n h\u01a1n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/p>\n

– S\u1ee3 thay \u0111\u1ed5i<\/strong>: Thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh c\u00f3 th\u1ec3 mang theo r\u1ee7i ro, nh\u01b0ng qu\u00e1 th\u1eadn tr\u1ecdng c\u0169ng khi\u1ebfn doanh nghi\u1ec7p sa v\u00e0o c\u1ea3nh ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111\u1ec3 minh h\u1ecda nguy\u00ean nh\u00e2n v\u00e0 h\u1eadu qu\u1ea3 c\u1ee7a c\u0103n b\u1ec7nh ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty:<\/p>\n

1. H\u00e3ng m\u00e1y \u1ea3nh Kodak<\/h3>\n

\"H\u00e3ng<\/p>\n

Kodak l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1i t\u00ean kh\u00f4ng c\u00f2n xa l\u1ea1 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi y\u00eau nhi\u1ebfp \u1ea3nh truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, c\u00e1ch \u0111\u00e2y h\u01a1n 20 n\u0103m, h\u00e3ng n\u00e0y \u0111\u00e3 “r\u01a1i \u0111\u00e0i”.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a m\u00e1y \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t c\u00e1ch ch\u01a1i ho\u00e0n to\u00e0n m\u1edbi trong l\u0129nh v\u1ef1c nhi\u1ebfp \u1ea3nh. B\u1eb1ng m\u1ed9t n\u00fat nh\u1ea5n \u0111\u01a1n gi\u1ea3n, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u00f3 nh\u1eefng b\u1ee9c \u1ea3nh m\u00e0 h\u1ecd mu\u1ed1n. Tuy nhi\u00ean, Kodak \u0111\u00e3 \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i n\u00e0y khi h\u1ecd ph\u1ea3n \u0111\u1ed1i c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 th\u1eadm ch\u00ed ch\u1ec9 tr\u00edch n\u00f3.<\/p>\n

L\u00fd do l\u00e0 Kodak c\u00f3 l\u1ee3i nhu\u1eadn l\u1edbn t\u1eeb vi\u1ec7c kinh doanh phim v\u00e0 gi\u1ea5y in \u1ea3nh. H\u1ecd \u0111\u00e3 s\u1ee3 r\u1eb1ng n\u1ebfu m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng c\u00f2n c\u1ea7n ch\u1ee5p \u1ea3nh n\u1eefa, s\u1ebd d\u1eabn \u0111\u1ebfn thua l\u1ed7 v\u00e0 \u0111\u00f3ng c\u1eeda c\u00e1c nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t c\u1ee7a h\u1ecd. C\u00f9ng l\u00fac \u0111\u00f3, m\u1ed9t c\u00f4ng ty Nh\u1eadt B\u1ea3n c\u00f3 t\u00ean l\u00e0 Fujifilm \u0111\u00e3 \u00e1p d\u1ee5ng \u00fd t\u01b0\u1edfng m\u00e1y \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 nhanh ch\u00f3ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111i \u0111\u1ea7u trong l\u0129nh v\u1ef1c n\u00e0y. Nh\u1eefng h\u00e3ng kh\u00e1c c\u0169ng \u0111\u00e3 theo k\u1ecbp v\u00e0 b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh m\u00e1y \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1, trong khi Kodak t\u1ee5t h\u1eadu v\u00e0 b\u1ecb l\u01b0\u01a1n l\u1eb9o. \u0110\u00e2y l\u00e0 sai l\u1ea7m \u0111\u1ea7u ti\u00ean c\u1ee7a Kodak – ph\u1ee7 nh\u1eadn c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 kh\u00f4ng th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng.<\/p>\n

2. H\u00e3ng \u0111i\u1ec7n tho\u1ea1i Nokia<\/h3>\n

Tr\u01b0\u1edbc khi Apple v\u00e0 Samsung tr\u1edf th\u00e0nh nh\u1eefng \u00f4ng tr\u00f9m th\u1ef1c s\u1ef1 trong l\u0129nh v\u1ef1c \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, Nokia \u0111\u00e3 t\u1eebng l\u00e0 m\u1ed9t \u0111\u1ebf ch\u1ebf v\u1edbi 70% th\u1ecb ph\u1ea7n to\u00e0n c\u1ea7u v\u00e0o n\u0103m 2007. Tuy nhi\u00ean, s\u1ef1 b\u1ea3o th\u1ee7 v\u00e0 kh\u00f4ng thay \u0111\u1ed5i theo c\u00f4ng ngh\u1ec7 \u0111\u00e3 l\u00f4i k\u00e9o h\u00e3ng n\u00e0y xu\u1ed1ng d\u1ed1c v\u00e0 kh\u00f4ng th\u1ec3 t\u1ec9nh l\u1ea1i tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi.<\/p>\n

V\u1ec1 ph\u1ea7n c\u1ee9ng, Nokia l\u1ef1a ch\u1ecdn nh\u1eefng c\u00f4ng ngh\u1ec7 l\u1ed7i th\u1eddi v\u00e0 kh\u00f4ng linh ho\u1ea1t khi h\u1ee3p t\u00e1c v\u1edbi Microsoft, thay v\u00ec theo xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android.<\/p>\n

V\u1ec1 thi\u1ebft k\u1ebf, Nokia ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng nh\u1eefng m\u1eabu \u0111i\u1ec7n tho\u1ea1i c\u0169 k\u1ef9 v\u00e0 kh\u00f3 s\u1eed d\u1ee5ng. H\u1ecd kh\u00f4ng ch\u1ec9 th\u1ea5t b\u1ea1i v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p m\u00e0 c\u00f2n b\u1ecb t\u1ed5n th\u01b0\u01a1ng trong ph\u00e2n kh\u00fac gi\u00e1 trung b\u00ecnh. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u01b0 Motorola, Xiaomi, HTC, Huawei \u0111\u00e3 l\u00e0m Nokia m\u1ea5t \u0111i s\u1ef1 quan t\u00e2m v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t c\u00e1i t\u00ean th\u1ea5t b\u1ea1i trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n

3. Mydoll – H\u1ed3i sinh t\u1eeb tro t\u00e0n<\/h3>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c tr\u1edf l\u1ea1i sau khi nh\u1eadn ra sai l\u1ea7m c\u1ee7a ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn l\u00e0 c\u00f4ng ty MyDoll.<\/p>\n

MyDoll l\u00e0 m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n b\u00fap b\u00ea ch\u1ea5t l\u01b0\u1ee3ng cao d\u00e0nh cho c\u00e1c b\u00e9 g\u00e1i t\u1eeb 5 \u0111\u1ebfn 12 tu\u1ed5i, nh\u1eb1m ph\u1ee5c v\u1ee5 c\u00e1c b\u1eadc ph\u1ee5 huynh c\u00f3 thu nh\u1eadp cao. C\u00f4ng ty \u0111\u1eb7t m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n l\u00e0 gi\u1edbi thi\u1ec7u m\u1ed9t d\u00f2ng b\u00fap b\u00ea m\u1edbi v\u00e0o b\u1ed9 s\u01b0u t\u1eadp v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i tr\u1ebb em th\u00eam 3% trong v\u00f2ng 1 n\u0103m.<\/p>\n

M\u1eb7c d\u00f9 \u0111\u00e3 chi to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh cho m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho b\u00fap b\u00ea m\u1edbi c\u00f3 t\u00ean l\u00e0 Milly, nh\u01b0ng s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch. H\u01a1n n\u1eefa, doanh s\u1ed1 b\u00e1n c\u00e1c lo\u1ea1i b\u00fap b\u00ea kh\u00e1c c\u1ee7a c\u00f4ng ty c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng, d\u1eabn \u0111\u1ebfn m\u1ea5t th\u1ecb ph\u1ea7n.<\/p>\n

MyDoll \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch m\u1ea1o hi\u1ec3m. M\u1eb7c d\u00f9 g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 doanh thu, c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh thu\u00ea m\u1ed9t chuy\u00ean gia ti\u1ebfp th\u1ecb \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. D\u1ef1a v\u00e0o nh\u1eefng th\u00f4ng tin n\u00e0y, MyDoll \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i quan tr\u1ecdng:<\/p>\n

– Thay \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh OurDoll v\u00e0 ra m\u1eaft d\u00f2ng b\u00fap b\u00ea m\u1edbi mang t\u00ednh \u0111a d\u1ea1ng v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 ki\u1ec3u c\u01a1 th\u1ec3.<\/p>\n

– Ph\u00e1t tri\u1ec3n d\u00f2ng b\u00fap b\u00ea ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh v\u00e0 b\u00fap b\u00ea d\u00e0nh cho b\u00e9 trai \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

– C\u1eadp nh\u1eadt ph\u01b0\u01a1ng ph\u00e1p kinh doanh v\u00e0 t\u00f4n tr\u1ecdng c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, nh\u1ea5n m\u1ea1nh t\u00ednh \u0111a d\u1ea1ng, c\u00f4ng b\u1eb1ng, h\u00f2a nh\u1eadp v\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n

– Tri\u1ec3n khai chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb gi\u00e1o d\u1ee5c c\u1ee7a vi\u1ec7c ch\u01a1i v\u1edbi b\u00fap b\u00ea.<\/p>\n

– K\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u ti\u1ebfp th\u1ecb v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u1eb7t ra m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n to\u00e0n di\u1ec7n.<\/p>\n

M\u1eb7c d\u00f9 nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y t\u1ed1n k\u00e9m, OurDoll \u0111\u00e3 th\u00e0nh c\u00f4ng \u0111\u1ecbnh v\u1ecb l\u1ea1i m\u00ecnh v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ebf k\u1ef7 21. H\u1ecd \u0111\u00e3 t\u0103ng quy m\u00f4 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, t\u1eeb \u0111\u00f3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/p>\n

IV. C\u00e1ch tr\u00e1nh r\u01a1i v\u00e0o b\u1eaby Ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn<\/strong><\/h2>\n

M\u1eb7c d\u00f9 c\u00f3 c\u01a1 h\u1ed9i ph\u1ee5c h\u1ed3i n\u1ebfu t\u1eebng m\u1eafc ph\u1ea3i ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn, nh\u01b0ng tr\u00e1nh b\u1ec7nh h\u01a1n l\u00e0 ch\u1eefa b\u1ec7nh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap tr\u00e1nh nh\u1eefng r\u1ee7i ro m\u00e0 c\u0103n b\u1ec7nh n\u00e0y mang l\u1ea1i:<\/p>\n

1. Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean<\/h3>\n

Ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn b\u1eaft \u0111\u1ea7u khi m\u1ed9t c\u00f4ng ty ch\u1ec9 t\u1eadp trung v\u00e0o ch\u00ednh m\u00ecnh m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng. \u0110\u1ea3m b\u1ea3o doanh nghi\u1ec7p lu\u00f4n n\u1eafm b\u1eaft h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. C\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 c\u00f4ng ch\u00fang n\u00f3i chung. \u0110\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c thay \u0111\u1ed5i ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u1eadm ch\u00ed c\u1ea3 m\u00f4 h\u00ecnh kinh doanh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

2. X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n

T\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau bao g\u1ed3m c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m gi\u1ea3 \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng trung th\u00e0nh trong c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n

3. Th\u00edch nghi v\u1edbi nh\u1eefng \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7<\/h3>\n

X\u00e1c \u0111\u1ecbnh v\u00e0 c\u1eadp nh\u1eadt nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n, b\u1ed5 sung t\u00ednh n\u0103ng cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Ch\u1ec9 c\u00f3 nh\u01b0 v\u1eady s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u1edbi kh\u00f4ng l\u1ed7i th\u1eddi v\u00e0 b\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb ch\u1ed1i.<\/p>\n

4. \u0110\u1eb7t m\u1ee5c ti\u00eau ng\u01b0\u1ee3c l\u1ea1i<\/h3>\n

H\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau cho 10 ho\u1eb7c 20 n\u0103m t\u1eeb b\u00e2y gi\u1edd v\u00e0 sau \u0111\u00f3 m\u1edbi thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n nh\u01b0 th\u00e1ng t\u1edbi ho\u1eb7c n\u0103m t\u1edbi. L\u00e0m vi\u1ec7c ng\u01b0\u1ee3c l\u1ea1i nh\u01b0 v\u1eady gi\u00fap \u0111\u1ea3m b\u1ea3o c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/p>\n

5. D\u1eebng l\u1ea1i v\u00e0 quan s\u00e1t<\/h3>\n

Tr\u00e1nh ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ri\u00eang l\u1ebb m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi m\u1ed9t thay \u0111\u1ed5i trong quan \u0111i\u1ec3m. \u0110\u1eebng ch\u00ecm \u0111\u1eafm v\u00e0 m\u00e3n nh\u00e3n tr\u01b0\u1edbc nh\u1eefng nhu c\u1ea7u ng\u1eafn h\u1ea1n m\u00e0 b\u1ecf qua thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u00e0nh c\u00f4ng nghi\u1ec7p hay th\u1eadm ch\u00ed c\u1ea3 n\u1ec1n kinh t\u1ebf. D\u00e0nh th\u1eddi gian \u0111\u1ec3 theo d\u00f5i tin t\u1ee9c kinh doanh, t\u00e0i ch\u00ednh v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng thay \u0111\u1ed5i trong ng\u00e0nh. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf n\u00ean m\u1ea1nh m\u1ebd v\u00e0 \u1ed5n \u0111\u1ecbnh trong t\u01b0\u01a1ng lai.<\/p>\n

\u0110\u00f3 l\u00e0 nh\u1eefng th\u00f4ng tin m\u00e0 Ori \u0111\u00e3 chia s\u1ebb v\u1ec1 nguy\u00ean nh\u00e2n, h\u1eadu qu\u1ea3 v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 tr\u00e1nh r\u01a1i v\u00e0o b\u1eaby c\u1ee7a t\u01b0 duy ti\u1ebfp th\u1ecb thi\u1ec3n c\u1eadn. Hy v\u1ecdng r\u1eb1ng nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd h\u1eefu \u00edch cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. N\u1ebfu b\u1ea1n th\u1ea5y n\u1ed9i dung n\u00e0y h\u1eefu \u00edch, h\u00e3y gh\u00e9 th\u0103m trang Facebook c\u1ee7a Ori Agency v\u00e0 theo d\u00f5i c\u00e1c b\u00e0i vi\u1ebft m\u1edbi nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i \u0111\u00e2y nh\u00e9!<\/p>\n

Ngu\u1ed3n bi\u00ean t\u1eadp: <\/strong>Ladec<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00ecm hi\u1ec3u v\u1ec1 Marketing Myopia B\u1ea1n \u0111\u00e3 t\u1eebng nghe m\u1ed9t founder n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1edbi \u0111\u00f4i m\u1eaft s\u00e1ng ch\u00f3i, \u0111\u1ea7y t\u00ecnh y\u00eau v\u00e0 t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u00f4ng \u0111\u00fac h\u00e0o h\u1ee9ng. H\u1ecd t\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n con c\u1ee7a m\u00ecnh m\u00e0 qu\u00ean m\u1ea5t kh\u00e1ch h\u00e0ng ngh\u0129 g\u00ec v\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-9086","post","type-post","status-publish","format-standard","hentry","category-hoi-dap"],"_links":{"self":[{"href":"https:\/\/dialtous.com\/wp-json\/wp\/v2\/posts\/9086"}],"collection":[{"href":"https:\/\/dialtous.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dialtous.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dialtous.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dialtous.com\/wp-json\/wp\/v2\/comments?post=9086"}],"version-history":[{"count":1,"href":"https:\/\/dialtous.com\/wp-json\/wp\/v2\/posts\/9086\/revisions"}],"predecessor-version":[{"id":9089,"href":"https:\/\/dialtous.com\/wp-json\/wp\/v2\/posts\/9086\/revisions\/9089"}],"wp:attachment":[{"href":"https:\/\/dialtous.com\/wp-json\/wp\/v2\/media?parent=9086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dialtous.com\/wp-json\/wp\/v2\/categories?post=9086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dialtous.com\/wp-json\/wp\/v2\/tags?post=9086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}